What You Drink = Who You Are
Inspired by plenary talks from Andrea Hernández and Bill Durrant, this sensory experience explores the increasing diversity of consumer-packaged goods and how products are often used to show (or tell) people who we are by virtue of what we consume.
About the Products
Minus Beanless Cold Brew - Sample A
From the Website
Minus is roasted, fermented and brewed just like, well coffee! Instead of beans, we roast upcycled ingredients, roots, seeds and legumes which we then grind and brew in a gorgeous fermentation batch with caffeine. We can match traditional cold brew because we understand the science and obsession of coffee.
Minus tastes exactly like your fave cold brew, without the beans. (Correction, former fave.)
Taika Mateverse - Sample B
From the Website
Taika and Friends With Benefits (FWB) present Mateverse - The Official Beverage Of FWB™ - a deliciously refreshing, lightly carbonated sparkling tea designed to keep you feeling inspired, not wired. The yuzu forward flavor profile is delicate, yet complex - just like you.
The base is a premium quality organic Argentinian yerba maté with L-theanine and organic lion’s mane mushroom to give you the perfect fuel to unleash your creativity.
Verve Honey and Lavender Oatmilk Latte - Sample C
From the Website
We intentionally crafted Flash Brew Oatmilk Lattes with our proprietary oatmilk to lend a rich, milky texture and mouthfeel. Unlike anything on the market, the coffees in our Flash Brew Oatmilk Lattes are meticulously sourced by our coffee buying team from Ethiopia and Southern Colombia. The blend and roast draws inspiration from a classic espresso profile which is exactly what this drink calls for - it is a latte, after all! Though the exact makeup of coffee components may shift throughout the season, the end goal will always remain consistent with deep and structured tasting notes of bakers' chocolate, honey, and hazelnut.
Fresh Fizz Sparkling Jalapeño Limeade - Sample D
From the Website
Soda that keeps it real!
Fresh Fizz Sodas are made with just juices, fresh herbs, and spices - and sweetened with honey.
Refreshment with a kick! Our Jalapeno Lime Soda will bring some spice into your life!
Ingredients: Carbonated Water, Lime Juice (from concentrate), Honey, Jalapeño Pepper
Stumptown Oatmilk
From the Website
Our friends at Oatly call it oatmilk, and since theirs is so frigging good, so do we. To the delight of our dairy-free folks and oatmilk lovers alike, Stumptown Cold Brew with Oatly ticks all the boxes. It’s insanely delicious, it delivers caffeine right where you need it, and it comes in a recyclable carton made using renewable materials.
Fresh Fizz Sparkling Mint Lemonade
From the Website
Soda that keeps it real!
Fresh Fizz Sodas are made with just juices, fresh herbs, and spices - and sweetened with honey.
Our Lemon Mint soda will be the most refreshing soda you've ever tasted!
Ingredients: Carbonated Water, Lemon Juice (from concentrate), Honey, Mint
Questions to Consider:
Does the packaging and product information contribute to your impression of each product’s quality? How so?
Do you think these products are targeting the same customer? If not, what are the different value propositions? Who do you imagine these products are for? What story do you think these products tell (or want to tell) about the people who consume them?
Imagine that you had experienced these samples without any of the product information or packaging. Would you have been able to identify any of product claims based on your sensory experience? Would your impressions of quality for each have been the same, or different, than they were with the additional information you received from the packaging?
Think about all the different beverages you reach for throughout the day—can you imagine yourself choosing to drink one of these beverages? What would the situation be? How frequently might it occur?