Your Guide to Re:co Spotlight
Thank you so much for joining us at Re:co Spotlight this year! This meeting’s activities have been designed to bring industry representatives together to learn about and discuss an issue that directly impacts them: how “green coffee” is defined in different markets and determine whether an industry-wide standard vocabulary for green coffee identity is possible at this time.
You’ll find more information below about the pre-event survey, the onsite agenda, and more.
Quick Links
Before You Arrive
REQUIRED FOR ALL PARTICIPANTS
Complete the Pre-Event Activity
This activity, a two-part survey, should take you somewhere between 15 to 30 minutes to complete, depending on the length of your responses. You will receive a personal link to the survey in your email.
Please complete it at your earliest convenience.
Completar esta actividad previa al evento te llevará entre 15 y 30 minutos, dependiendo de la extensión de tus respuestas. Recibirás un enlace personal a la encuesta en tu correo electrónico.
Por favor, completa esta encuesta de dos partes antes lo possible.
If you have not received your personalized survey link from either Qualtrics (noreply@qemailserver.com) or Jenn (jennr@sca.coffee), please email Jenn as soon as possible.
RECOMMENDED (OPTIONAL)
Talk to Your Network
If you would like to further prepare for the meeting, we recommend reaching out to your network to ask questions and understand their perspective on this topic. Some questions you may want to ask include:
How do you define [green, flavored, infused, co-fermented, or inoculated] coffee?
How would you or your business be impacted if the industry agreed on definitions for [green, flavored, infused, co-fermented, or inoculated] coffee?
Si desea prepararse mejor para la reunión, le recomendamos contactar a su red de contactos para hacer preguntas y conocer su perspectiva sobre este tema. Algunas preguntas que podría plantear son:
¿Cómo define el café [verde, saborizado, infusionado, cofermentado o inoculado]?
¿Cómo se verían afectados usted o su negocio si la industria acordara las definiciones de café [verde, saborizado, infusionado, cofermentado o inoculado]?
Meeting Agenda
You may check-in for the meeting any time between 10:00 am and 1:00 pm on Wednesday, April 23. Please be ready to begin promptly at 1:00 pm, we have a lot to cover!
Wednesday | April 23, 2025
Meeting Venue
Ballroom C, Level 3
George R. Brown Convention Center
1001 Avenida de las Americas
Houston, Texas
77010
Dinner Venue
True Anomaly Brewing
2012 Dallas St
Houston, TX
77003
1:00 pm Welcome*
1:30 pm Level Setting Presentation: Market Overview*
2:00 pm Blind Tasting Exercise
2:30 pm Discussion of the Tasting Exercise*
3:00 pm Level Setting Presentation: Technical & Scientific Overview*
3:30 pm Break
4:00 pm Level Setting Presentations*
Legal & Labeling Overview
Ethical & Human Overview
5:00 pm Day 1 Close*
6:00 pm Dinner at True Anomaly Brewing (10 minute walk from meeting venue)
8:00 am Breakfast & Coffee
9:00 am Review of Categories; Introduction to Session 1*
10:00 am Small Group Discussion Session 1, led by facilitators
12:00 pm Lunch
1:30 pm Review of Session 1 Outcomes; Introduction to Session 2*
2:30 pm Small Group Discussion Session 2, led by facilitators
3:30 pm Break & Coffee
4:00 pm Review of Session 2 Outcomes*
5:00 pm Day 2 Close; Thank you*
*Simultaneous translation between English and Spanish will be available
Thursday | April 24, 2025
Meeting Venue
Ballroom C, Level 3
George R. Brown Convention Center
1001 Avenida de las Americas
Houston, Texas
77010
Level Setting Presenters
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Hernando Tapasco
Q PROCESSING INSTRUCTOR, CEREZA
Hernando Tapasco is an agronomist and Q Grader with 20 years’ experience cupping. A Q Processing Instructor, he has worked training producer families in processing practices to differentiate cup profiles.
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Dr. Valentina Osorio Pérez
SCIENTIFIC RESEARCHER, CENICAFÉ
Food Engineer and PhD in Engineering. Currently associated with the National Coffee Research Center - Cenicafé. Scientific researcher and lead of the quality discipline developing projects in water activity, roasting curves, fruit maturity degrees, and prolonged fermentations. Q-Grader. Q-Processing. Q-Expert by the Coffee Quality Institute.
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Darveris Rivas
COFFEE QUALITY CONSULTANT, CAFEYCIENCIA
Darveris Rivas is a coffee expert from Venezuela with a distinguished career in the coffee industry. He studied Chemistry and is certified as a Q Arabica Grader and specialist in coffee processing by the Coffee Quality Institute. As an instructor, he has taught at universities.
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Dr. Mario Fernández-Alduenda
TECHNICAL OFFICER, SCA
From a coffee producing family in Mexico, Mario R. Fernández-Alduenda has tried to understand coffee for almost 30 years, under the light of food science. He has played many roles along the chain, from processor to coffee shop owner, but has mostly focused on the study of coffee flavor, how it is perceived and appreciated, and how it is formed. He is the Technical Officer of the SCA, which he joined in 2020.
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Kim Elena Ionescu
CHIEF STRATEGY DEVELOPMENT OFFICER, SCA
Kim Elena Ionescu is the Chief Strategy Development Officer for the Specialty Coffee Association (SCA), where she leads a team that turns research and emerging knowledge into event programs, standards, educational curriculum, and publications that serve specialty coffee industry businesses and professionals across the supply chain and around the world. Prior to joining the association in 2015, Kim spent a decade buying coffee and directing sustainability at Counter Culture Coffee in North Carolina, where she resides with her husband and two daughters.
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Jenn Rugolo
INNOVATION OFFICER
Jenn Rugolo is the Innovation Officer at the Specialty Coffee Association, where she leads a continuous cycle of development and refinement to ensure that the SCA's activities meet the needs its diverse stakeholders and align with its strategic aims. Perpetually curious about how people create culture and belonging through different activities, Jenn most recently worked as the SCA’s Editor and Curatorial Director.
Discussion Facilitators
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Juan Luis Barrios
PRODUCER, NUKOLO
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Luiz Saldanha
DIRECTOR, FAZENDA CALIFORNIA
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Andrés Montenegro
SUSTAINABILITY DIRECTOR, SCA
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Nadine Rasch
FOUNDER, PRIMAVERA COFFEE
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Vera Espíndola Rafael
SUSTAINABILITY EXPERT, RAICES AGRICOLAS KUANU CONSULTING
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Sunghee Tark
CO-FOUNDER AND CEO, BEAN VOYAGE